TGIF – Thank God It’s Friday
~ in my own words



Hi !  it’s me Peter – sharing my thoughts . . .

Everybody would have seen the TGIF expression

Here, it stands for Thank God It’s Friday


TGIF has become almost a culture or it IS a culture on planet Earth


Why this apparent obsession with Friday? I can say it is like a fixation, even a preoccupation for some . . .

It’s as if all the other days of the week are insignificant, subordinate, even inferior …. yea, less loved!

Can you imagine someone – probably a 9-to-5’er (possibly showing a happy face) ‘working’ or trudging, plodding or perhaps slogging from Monday morning … then through Tuesday, and then Wednesday, then Thursday and then … tada!


Friday morning comes and TGIF (the mind says the words in full inside the head – probably with some drama)

TGIF – the 9-to-5 world knows it – if not the letters, at least the mindset. Why not TGIM (Thank God It’s Monday)?


People don’t hate work (I’m quite sure) but not many people think TGIM – would you agree?

Why does the TGIF mindset or culture exists?

I would begin by saying that there seems to be an ‘escape’ urge in people to embrace the ‘fridays’ of their life

My IM Launch-Jacking Adventure

💠 I first learned about launch jacking from Jono Armstrong through his ‘$0-To-$100-In-24-Hours‘ program. I did not make $100 straightaway (and now I believe I know why) but I made $96.70 😀

Later, I applied what I learned and got on the leaderboard of a reputed vendor and product creator. I was not in the ‘Top Three’ so nothing to brag about big-time – but it was the first time I got on a leaderboard of a Warrior-Plus promotion.  That will be another subject I plan to talk about some other day.

Anyhow, besides ranking high – like ‘No. 1 Page 1’ – on Google and YouTube for ‘review videos’, ‘launch jacking’ depends a lot on ‘bonuses‘ – the type of bonuses affiliates offer on top of the bonuses that the product vendor may be including.

👉 Briefly, given a choice between buying from an affiliate with just a vendor’s product and another affiliate who promotes that SAME product but the latter affiliate includes the ‘extras’ via offering free ‘bonuses’, most buyers would go for the so-called ‘get more of your money’s worth’ addition.

👉 The subject of ‘bonuses’ had become a serious topic for affiliates hoping to attract would-be buyers.  Even to the extent of someone mentioning that ‘other’ bonus offers may consist of ‘crap’. I don’t want to go further into that here. And some big time ‘guru’ has a chapter about the use of bonuses like it has become a science.

👉 The words ‘bonus war’ started entering posts and chats over the internet. So-called crap or not crap (quality) ‘extras’, bonuses has been proven or touted to make the difference between capturing a sale and losing out to the other affiliate who had not only included bonuses but also selected relevant, quality and valuable items.

💖 I started off those early days of affiliate marketing sometimes not offering bonuses at all or offering one or two. I had thought that people buy:

◼ from people they know and like (and that is true) but . . .
◼ yea, they also buy because the ‘extras’ were there – especially when some affiliates offer really good bonuses that seem irresistible

Heck! 🤦🏻‍♂️ I have been guilty of buying the same product twice – yes! from 2 different affiliates – just because I really (‘badly’) wanted particular bonuses one affiliate has which the other did not offer and vice versa.

🔥 I will be parking all my selected bonuses here. It will be a work in progress because: remember I said if there was going to be a continued bonus war, I have over 600* (I stopped counting!) too many to select from.

Some items I have paid for (I bought with Resell and/or Giveaway Rights) and some I get (as bonuses!) from products I purchased. ‘Over 600’ is a fact and possibility.  *you know how and where to get or buy giveaway stuff if you have been ‘on internet’ for some time already.

🌼 Stay with ‘Life Begins At 5 pm’ … not just to get the bonuses (if you like) but to read the free magazines (and I hope get some good ideas on MMO / online income) AND very possibly pick up some good information on resources too

Please use an email you have regular access to. ‘Cos that is where I will send you passwords, download links and/or updates at your request and if you have requested

🌼 If I am promoting any affiliate products, there will be specially selected (relevant-to-product) items as bonuses and they will most likely be parked on a password-protected section of my site here. And I usually attach the access link to the vendor receipt page anyway 

Internet Marketing Resources
PayPerClick Tools
Content Research Tools
Tools to Capture Leads
Heat Mapping and Mouse Tracking Tools
Analytics Tools
Visitor Feedback Tools
Testing Tools


PayPerClick Tools
Dated: 24-Jan-2021

There are plenty of websites, apps and tools out there that can make a real difference to helping you successfully generate clicks and more importantly sales and which can save you a lot of time and frustration. These can help with everything from choosing your keywords, to testing your most successful combinations to creating display ads. And we’re not just talking about Google here either – these tools can similarly help you whether you’re looking to create Facebook ads or ads for Bing.

But remember: good tools will not make up for a poor strategy to begin with! Make sure that you are approaching these tools with the best strategy in mind and that you use a little common sense in the mix as well.

Local Keyword Generator is a tool that comes from and which allows you to generate local keywords… as the name kind of suggests. Enter your desired keyphrase along with a city name, zip code or radius and let the generator do its work! Local businesses have a big advantage when it comes to AdWords and similar platforms as they will be fighting for a far less crowded niche and can be very exact in their choice of keywords. This tool will help ensure you don’t squander that advantage!

Split Testing is the definition of ‘essential’ when it comes to success in the world of PPC – too bad then that it takes a lot of time. SplitTester allows you to extrapolate the likely long-term performance of two different ads from short-term data in order to help you choose the best long-term choice.

SEMRush allows you to spy on your competitors which might sound sneaky but everyone’s doing it! Just enter the address of your competitor’s site and you’ll get AdWords ad copy, key words, CPC and loads of other juicy details.

KeyWord Spy is a great tool again for checking out what the competition is up to. This way you can see who is spending what on PPC, what keywords they’re targeting and more. Did you know for instance that Amazon spend over a million dollars a day sometimes on their AdWords? Whether you want to try and beat your competition at their own game, or you’re looking to get inspiration for your own keywords, then Keyword Spy can be very helpful.  They offer a premium account (which is well worth it) but you can get a lot out the free features as well so it’s worth checking out.
Note: is not accessible (access blocked) in some countries.

WordHippo is a synonym or antonym generator which is very useful for mixing up your keywords as well as your negative keywords. Could a Thesaurus do the same job? Sure, but it’s nice to have something convenient and build especially for PPC.  And it’s free!

We don’t want to miss mentioning this one. PPC isn’t just about Google, Facebook is also a big player in this field. Suggested Likes and Interests is again a tool that does what it says on the tin. Found on Facebook, you can use this to get suggestions for the most common likes and interests that can then allow you to show your ads to only the most targeted Facebook users.

Wouldn’t it be nice if you knew whether or not your PPC campaign was going to pay off before you invested all of your hard-earned cash into it? With ROI calculator you can (in most cases) do exactly that. Enter the monthly clicks and estimated average cost per click along with some details and you’ll get a convenient estimated ROI for any given ad. Sure, it’s just a bit of basic math that you could probably do yourself, but it’s definitely handy having it conveniently built-in like this.

JUMBO Keywords can help you to edit and clean up your keywords with a single click and also has an Ad-Maker for testing copy and placements to see what your ads are going to look like. You can also save your configurations in a useful .txt file which

If you’re looking to create flashy HTML5 display ads, then you need Google Web Designer. Google Web Designer makes it easy to add animations and interactive elements to your banners which really grab attention and which can help to encourage interaction, engagement and clicks. This is also a great tool that can be used for a range of other applications and which is generally useful for learning the ropes of HTML5. As it’s completely free, it’s definitely worth downloading and trying out for yourself!

Perhaps the most essential tool of all though is still Google’s own AdWord Editor / Ads Editor which makes it as easy as possible to create your ads and gives you all the tools you could possibly need right from the guys who brought you AdWords themselves. This might not be an exciting choice to end off the list, but there’s no denying that it’s certainly essential for almost any PPC campaigns.

Content Research Tools
Dated: 24-Jan-2021

A high conversion rate starts with great content. If you’re not sure what content gets the most traction, then these tools can help you find out.

  • BuzzSumo

BuzzSumo is one of the best tools for figuring out what kind of content to post. You can enter a keyword and get a display with links to the most linked and shared content related to your search term. You can then dig in to explore what makes the content shareable.

  • Similar Web

Which sites are most like yours – and where is their traffic coming from? If you want to know the answers to both questions, Similar Web will tell you which of your keywords is generating the most traffic and give you ideas about where to post and share your content online to increase conversions.

  • Land-book

One of the keys to a high conversion rate is a great landing page – but how do you know if your landing page is getting the job done? Land-book is a free collection of some of the web’s most successful and effective landing pages. It’s a great resource if you’re not sure where to start with your landing page.

  • Really Good Emails

Do you want to improve the conversion rate of your emails? Really Good Emails does for marketing emails what Land-Book does for landing pages.

Browse their huge, free collection of effective marketing emails and use them for inspiration. This is an especially helpful resource if you’re new to writing emails and want to up your game.

Tools to Capture Leads
Dated: 24-Jan-2021

Here is a series of tools that will help you capture leads once you’ve ‘enticed’ a visitor to your website.

  • HubSpot is a free lead-capturing tool. Its primary feature is an exit intent popup, which is proven to be one of the best-known ways to capture leads. It combines lead capturing with detailed metrics to help you understand the user experience on your website – which can, in turn, help you to increase conversions.
  • Sumo is a suite of tools that you can use to create action-triggered popups that include a Welcome Mat popup, a scroll-triggered popup, and a Smart Bar to help you attract more email subscribers.
  • HelloBar is a name of a bar (yes, but not the other one) it’s the one that sits at the top of your site on any given browser window, greeting people too as they enter your – you guessed it – site. And it can be used for any number of other things: capture leads (collecting emails), notifying customers of deals, and plenty else. Hello Bar, is a serious software plugin that can be used to create those top bars, as well as several other pop-ups to help you engage with your users.

Heat Mapping and Mouse Tracking Tools
Dated: 24-Jan-2021

A visitor’s behavior on your site can provide you with a lot of information about why your conversion rate isn’t as high as you want it to be. Here are some tools that can give you the data you need.

  • Clicky will give you detailed information about how long visitors stay on your site and what they do while they’re there. It offers real-time data that includes heat mapping. It’s a good starter tool if you’re new to this kind of conversion optimization.
  • Crazy Egg is a highly respected tool that offers a full suite of tools that include heat mapping and click isolation.

Analytics Tools
Dated: 24-Jan-2021

Reviewing your analytics is a must if you want to optimize your conversion rate. These tools will help you get down and dirty with the numbers.

  • Google Analytics is a tool that’s free to anyone with a Google account and offers a ton of detailed metrics you can use to up your conversion rate.
  • Kissmetrics is reputed to be the gold standard of premium analytics tools. It’s best suited for optimizing email conversion and includes built-in A/B testing and data sets.

Visitor Feedback Tools
Dated: 24-Jan-2021

There are few things more valuable than direct feedback from your site visitors and customers. Here are some of my favorites.

  • User testing can be expensive, but Five Second Test offers an affordable option that allows testers to download an app-based version of your website and rate their experience. You can choose from a variety of testing methods, including basic UX, heat maps, and surveys.
  • Intercom offers you the opportunity to chat in real time with your site visitors. You can also use it to track leads and share chats with the other members of your team.

Testing Tools
Dated: 24-Jan-2021

You may need to test every aspect of your marketing to improve your conversion rate. Conversion optimization should be an ongoing effort because there’s always room for improvement.

  • Optimizely is the best-known testing site. In addition to traditional A/B testing, they also offer multivariate testing options and detailed analytics.
  • Effective Experiments is a tool that makes it easy to track your testing and content experiments. It’s useful to have a place to keep everything organized instead of trying to juggle multiple spreadsheets.

NOTE:  A clear copy of the article as first published at at 11:20:55 am 2021-01-24 EST has been captured as a screenshot for record

Five Characteristics Of A Blog

Let the journey begin . . .

By now you are probably aware of what a blog is, and that fresh content plays an important role in your rankings and visibility online.  But this article tells you WHY your business’s blog is such a powerful marketing tool and how you can create great content your visitors will love.

Consider your blog a direct communication tool to bridge your business with the public and so, five characteristics of a blog and why it is essential for your business will be covered here:

1. Adding New Content is EASY

For many people editing their website is quite difficult. Websites are seen as being very technical and the average business owner is generally afraid to go on to the site to make any changes in case they mess it up.

Blogs have changed all of that. They provide a content publishing system that is so easy to use that the average web user and small business owner can become a blogger and add new content with ease. The technical barriers have been removed allowing millions of small business owners to create blogs relating to their business.

2. Blog Posts are Listed Chronologically

This is the most consistent element of almost every blog out there. Articles are listed with a title followed by the body content, starting at the top of the page with the most recently published article followed by the next most recent and so on.

This format was chosen back in the early days of blogging when it was mainly journalists who used blogs.  The term blog is derived from ‘weblog’, which essentially means an online diary or journal.  Diaries have entries made by date and that is how blogs work too.

Although the format is traditionally the same, the role of the blog is not really used as an online diary these days. Most business owners use it as a way to keep their clients and customers informed of what is happening within their business and niche. They are very powerful marketing tools.

3. People Can Share Their Comments on Blogs*

*Preamble: The ‘backoffice’ set-up of a ‘blog’ system also allows the owner to disable (or not allow) comments for some quite obvious reason(s).

This is one of the most valuable features of a blog. Below every blog post is a comments box that allows any person from the public to leave a comment on the article.

This enhancement turned websites from one-way broadcasting devices, to two-way communication tools. Readers can directly communicate with you, the author of the content, carry on the conversation started by the article and essentially turn a blog into a community.

This last point is more powerful than you think and this is the reason why:

4. Content is Consistently Updated

Another major problem that plagues many traditional websites is that they remain static and stale. Most websites never change and you can come back to the same pages with the same content. A lot of business owners either don’t realize that they need to update their website often, or they don’t have the technical skills or resources to get it changed.

Blogging changed that, so even a person with minimal technical skills can easily log into their blog and add fresh new content.

This has helped them to have terrific results in the search engines, especially on sites like Google. Google rewards sites that publish valuable content on a consistent basis. Blogs, by their very nature, do this, assuming motivated bloggers are running them and are consistently adding new content. As a result, business owners see their sites rise high up in the search engines bringing new traffic and most importantly, new customers.

5. Blogging is a Conversation, and People Respond Better vs. Normal Websites.

If you combine all of the elements above, the personal style of writing, the ease of adding content leading to frequent updates, and the ability to interact with your readers, you actually have the winning formula for a very natural communication tool.

Blogs, by their very nature, are considered trusted sources of information and the blogger is generally perceived as a respected expert, whether they are or not, purely on the back of their successful blogs.

Again, this subtle element is significant and distinguishes blogs from normal websites. If people trust the words written on a blog, if they like and identify with the person writing the blog, then you have all of the elements necessary to create a popular community focused around your business.

That is why any small business can become extremely successful with a blog. They can quickly build a loyal audience, keep people coming back and ultimately monetize that traffic.

How to Attract Attention to Your Blog?

The first way to attract attention (traffic) to your blog is to write good content. This is the foundation that your blog needs to be built upon.

The other key ingredient is marketing. You need [?] to be able to set up a professional marketing campaign so that people can find your content.

  • Content

How to Write a Killer Blog Post

Once your blog is set up, it is time to get going on your first killer blog post. It needs to be an article that your readers will really respond to. Aha! 😀 If you post a fantastic and compelling blog article, it usually means more traffic, more comments, more pins on Pinterest, more tweets, and more Facebook shares, all of which will help grow your blog. But what makes a killer blog post?

A killer blog post:

Is easy to read. Blog posts should be clear and concise. Statistics show that blog readers tend to skim articles, especially if they appear long. So use short paragraphs, headers, and bullet points. Make sure that you write in a conversational manner, but proper grammar and spelling is essential. Readers won’t forgive sloppy writing and grammatical mistakes.

Makes a clear point. A killer blog post always has a clear and concise message that can be boiled down to one short sentence. If you, the author, aren’t able to summarize your point, how will the reader be expected to follow your logic? Always write with the point in mind. If you have multiple points it would be better to split the article into two posts.

Empowers the reader. A killer blog post isn’t about YOU or what you’ve done or created or cooked. Yes, you may be sharing something you’ve done, but the best blog posts do it only in a way that makes the reader feel that THEY could do it too, offering clear tips and helpful instruction. They want to come away from your blog informed and feeling that they have learnt something new.

Provokes an emotional response. The posts that people remember (and share) are the ones that make them feel a certain way, whether that be happy or angry or encouraged or inspired. This means they usually take a stand one way or another. Neutral might seem safe, but it is boring and forgettable. Your aim is to make people think and react. You want to provoke some kind of response from them.

Teaches a simple lesson. Whether your post is a DIY tutorial showing how to make something, a recipe, or some other helpful tip, the best blog posts stick to one clear and easy-to-follow lesson. This is not to say you can’t do complicated projects or recipes, but in general, the projects with the best response will be the simplest of the bunch. These tend to get shared more on social media too.

Creates controversy. Killer blog posts don’t sit on the fence. They take a stand and force the reader to react one way or another. The stronger the stance, the more intense the reaction will be. Of course don’t be controversial just for the sake of stirring up controversy! Readers can sniff inauthenticity a mile away. If there is a particular topic you truly feel strongly about, don’t try to come off as neutral. Neutral is boring. Just be prepared for people to disagree with you. You will find that your community will come alive and more people will visit your site when they see people commenting on your site.

Is visually appealing. Killer blog posts have killer images to go with them. Aha! 😀 This is not only important for recipes and DIY, but with the advent of Pinterest, for ALL articles. You might have written a fantastic article but if you don’t have images your readers won’t be able to ‘pin’ anything.  You need to make it as easy as possible to be able to share your content, especially on social media.

Is not overly complicated. Don’t use large words or pad it with a 100 words when only one simple word will do. Nobody is going to be impressed if you are using big words just to look clever. Write in layman terms. Make sure that everybody who visits your blog knows exactly what you are talking about.

Makes you say WOW. This is the awesome factor again. Whatever you share, whether it is a recipe, a party, an idea, or a project, should be so compelling that your reader can’t help but stop whatever they are doing and pay attention. If it’s not great, don’t bother. You are better off sharing one WOW post a month than twenty forgettable ones. Again, the more impressed people are with your blog post, the more they will want to share it on social media.

Keep in mind that not all of these tips must or even should be used in one post, but generally the more of them that you can hit, the better off you will be. So now that ‘how to create great content’ has been discussed, let’s discuss marketing.

  • Marketing Your Blog

Once you have your content in place and you have plans to release a continuous flow of content, the next step is to attract people to your blog so that you can show them how amazing it is. This is where marketing is crucial.

You could try and do it yourself, but if you are already running a busy offline business, you will probably find the whole process of online marketing daunting.

This is where ‘marketing’ service providers may be able – and usually can – help you. The touted plan is not only to ‘drive traffic to your blog’ with a tailored marketing campaign, but it will also be mentioned that they can even create the content … that will keep customers and visitors coming back for more – as a service provider naturally will tell you – resulting in more sales and leads for your business and revenue to your business.

I am not one of those ‘marketing’ service providers 😀. . . I hope this post helps.

Once-Treasured Things Can Go

Preamble: This just happens to be one article (or ‘writing’) of mine I chose to ‘bring out’ sooner or later. I guess that ‘sooner or later’ is now. I am parking this ‘article’ here for now as it is an expression in writing of something I felt strongly about. I am not sure whether I will move it to my other site: LifeBeginsAt5pm. I probably would . . .

This was actually a message I sent to email addresses submitted at my e-commerce ‘online store’ site by visitors. These are the exact words except – for obvious reasons – I do not show the related domain names here now.



I note your email was submitted on a visit to our site

I am writing to everyone on the list to thank you firstly for your visit and your interest


Upfront, I would like to inform you that I am not going to promote this online store anymore for reasons I mention below in this message

Firstly, I would say that _______ is a good e-commerce platform. And, together with the ______ app, you have practically all you need for an e-commerce function and its process.

My ‘hang-up’ is with my product sourcing and the feasible or expected markups for profit

Let me give you 3 examples

I get a product through A_________ that costs $30.21
A typical e-commerce platform would suggest $60 as an appropriate price point for a product source at a cost of $30
I offer the item at my site for $57.81

I get another product through A_________ that costs $20.05
I offer this at my site for $42.13

So, the selling price would typically be derived from a markup of 100%

It has been suggested (by a certain e-commerce platform) that for cheaper products costing, say up to $5, ‘you may find success’ by marking them up 4-5 times (i.e. 300% to 400% markup), which means that, for an item that costs $5 you’d be selling them for $20 – $25.

I don’t know about other sellers. Speaking for myself, I will never feel nice if I made a profit of 300% off you or anyone. But I do realise however that sellers do have to cover other costs e.g. shipping, hosting etc. But just imagine the bottom line is: I buy something for $5 and then sell it to you for $20 or $25. It’s just not the way I want to do things

Also, together with the previous 2 examples, and with so much awareness about the existence of A_________ (and how it operates) – and I may be insulting your intelligence if I think you don’t know – why would you (or anybody) not go direct to A_________ to buy the item … and without paying for the 300% markup or even the 100% markup?!

When I first got attracted to the much-hyped ‘e-commerce’ craze and the ‘build your own online store’ vision, I was happy (and proud) to build from scratch. With the 3 examples nagging on my mind, I once reset all my percentages to a point where I would be making as low as just ‘$3 here and $3 there’ (hoping of course that site visitors will notice my low prices and I get ‘volume’) – but when some suppliers set (and dictate) the shipping rates, I found that I would be even making a loss just to get a product to a customer. I quickly reset my markup percentages and tried to follow the ‘norms’ that I believe most sellers and dropshippers use.

Anyhow, don’t want to take more of your time here. I’ll conclude by saying it looks like this will not be my business model anymore. You could say I am not cut out for this.

After I get this message off to all of you who have so kindly submitted your email at my site, I will be putting this store and/or domain up for sale, and move on to ‘better’ things online.

Thank you all for your time and support

Peter Chai

~ unquote